About Us
Who We Are
The African Sports and Cultural Alliance (ASCA) is dedicated to advancing the rich tapestry of African sports and culture, advocating for equal access and opportunities, fostering collaboration among diverse communities, and championing the values of diversity and inclusion. Through proactive engagement, ASCA aims to cultivate a dynamic environment where every individual and community can thrive, celebrating the unique heritage and achievements of the African diaspora.
By championing these pillars, we aspire to inspire a new generation of athletes, artists, and cultural ambassadors who will contribute to the vibrancy and dynamism of African communities worldwide. Our commitment is to create lasting impact, fostering a legacy of excellence, inclusion, and celebration for future generations.
Our Vision
To be the beacon of sports development and cultural celebration across African communities, and advocating for equitable access and opportunities with a unified voice
Our Mission
Together we promote and develop sports and culture across our communities, advocating for equal opportunities, inclusion, and access to these enriching activities. We strive to foster cooperation and collaboration among all African organizations, while promoting the values of diversity through various sports and cultural endeavors.
Board and Management
Bereket Kebede
President of ASCA
Bereket Kebede is an active volunteer for several local organizations and aims to enhance civic engagement within the African Diaspora. He previously served as the president of the Ethiopian Community Association of BC and currently sits on the board of Douglas College and the Hogan’s Alley Society.
Mallal Jalloh
Board Member
