ASCA CULTURE
We celebrate the rich and diverse cultures of African communities. By organizing cultural festivals, art exhibitions, music and dance performances, and culinary events, we aim to preserve and promote our heritage. We believe in the power of culture to bring people together, fostering a sense of identity and pride among community members.​
Our Cultural Focus
What We Do
ASCA delivers cultural programs and experiences that:
- Promote African arts, music, dance, and storytelling
- Create leadership and mentorship opportunities for youth
- Support emerging creatives and entrepreneurs
- Foster inclusion, identity, and community pride
- Build bridges between African communities and wider society
Through partnerships, events, and innovative programs, we are shaping spaces where culture becomes a powerful tool for empowerment and lasting social impact.
Featured Initiative
Unity in Action Project
Unity in Action: Building Inclusive Communities Through Sports and Culture is a transformational cultural leadership initiative delivered by the African Sports and Cultural Alliance (ASCA) in New Westminster, British Columbia. The project focuses on strengthening representation, leadership pathways, and equitable access to opportunities for African and Black youth within the arts, culture, and heritage sectors.
Through mentorship engagement, community dialogue, and inclusive governance development, the initiative addresses systemic barriers while creating sustainable pathways for youth participation, leadership growth, and cultural empowerment.
- Youth mentorship program pairing 25 Black youth with leaders in arts and culture organizations to build skills in leadership, advocacy, governance, and project management.
- Community roundtable dialogues bringing together representatives from Black communities and cultural institutions to identify systemic challenges and co-create inclusive solutions.
- Governance and policy capacity-building initiatives supporting organizations to implement equitable recruitment practices and culturally responsive programming.
Impact Vision:
The initiative aims to increase representation of Black youth in leadership spaces, strengthen inclusive cultural governance practices, expand mentorship and work-experience pathways, and foster long-term community empowerment through arts and culture engagement.
This initiative is supported by the Government of Canada.
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